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Category Archives: Customer Interview

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The secret to uncovering your customers pains when developing a value proposition

Customer Interview, Value PropositionBy steveDecember 14, 2018Leave a comment

You have been looking at the symptoms, not the cause of your customer’s pains. When developing new products or your marketing strategy, it is vital that you understand your customer pain points. Most businesses assume they know their customer’s pains, do they really? Asking a customer: What is your pain? Is not an ideal way…

15 questions to find out what your customers really need

Customer Interview, Value PropositionBy steveDecember 10, 2018Leave a comment

Without a great product that customers love, you will not have a business. How do we know what customers really want? How do we build value propositions they love? Do we build it and let them come, or do we ask them what they want? It’s not as simple as asking a customer what they…

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